UX challenge

I took up this challenge to practice real world exercises and train myself in crucial skills and tools. I created a customer journey map for the below scenario using Miro board.

 

Scenario

You were hired as a freelancer to do some user research and design for an airline flight deals website (competitors are Kayak and Expedia).

As part of the design process, you need to dive into the user experience of finding and securing a discount flight. You’ll be looking for pain points, opportunities, and touch points.

Task

Create a journey map for the process of buying an airline flight through a deals app. You’ll want to use other research methods such as user interviews or diary studies to gather data. Then you’ll use the journey map to show what you’ve found.

Extra Credit: Analyze the map you’ve made and give two to three specific design recommendations based on the findings.

My design recommendations

1. Minimalist design home page showing options only for booking tickets.
2. Call Icon for automated voice response for booking tickets on the top left of the home page.
3. Favorite button next to the search option to add intended destination to favorites.
4. Royalty points/miles earned converter on the payment page.
5. To have separate buttons for each filter option like Price, number of Stops, Airlines while booking tickets.
6. To have a price match guarantee pop-up window on the payment page