Serving Smiles-An App for Banking Connections
Challenge-Being in the financial industry, I realized that customer was spending too much time dealing with different managers for different banking needs. I understood the need for a common platform wherein a customer and its dedicated relationship manager could connect easily.
Solution- A one-stop solution that helps customers reach their dedicated managers and get personalized and specific pieces of information.
Duration of the project-1 week
Tools-Balsmiq
My Role-Idea, design, prototype
Summary-Serving Smiles helped me understand the need to make customers feel valued and important. I learned that the more you appreciate customer value, the better customer satisfaction and performance will be. Giving customers a great customer experience from the beginning makes it easier for the bank to engage with customers in smarter and more meaningful ways. Customers feel valued when they know they can count on you and a consistent response will yield customer lifetime value.